Privacy Policy
Last updated: March 1, 2026
Freshly Beans Ltd (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (freshlybeans.com), make a purchase, create an account, or interact with our services. Please read this policy carefully. By using our services, you consent to the practices described herein.
1. Information We Collect
1.1. Information you provide directly. When you create an account, place an order, subscribe to our newsletter, or contact us, we may collect: your name, email address, postal address, phone number, payment information, order history, and any other information you choose to provide.
1.2. Information collected automatically. When you access our website, we automatically collect certain technical information, including: your IP address (anonymised), browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and device identifiers.
1.3. Information from third parties. We may receive information from third-party services when you log in using social authentication (e.g., Google or Apple Sign-In), including your name, email address, and profile image.
2. How We Use Your Information
We use the information we collect to:
- Process and fulfil your orders, including shipping and payment processing
- Create and manage your customer account
- Manage your subscription and send renewal notifications
- Send order confirmations, shipping updates, and delivery notifications
- Send marketing communications (with your consent), including newsletters, product recommendations, and promotional offers
- Analyse website usage to improve our products, services, and user experience
- Detect and prevent fraud, unauthorised access, and other illegal activities
- Comply with legal obligations and enforce our terms of service
- Respond to your enquiries, comments, and customer support requests
3. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience. We use the following types of cookies:
- Essential cookies: Required for the operation of our website, including session management, shopping cart functionality, and security features. These cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our website by collecting anonymised usage data. We use privacy-focused analytics that do not track individuals across sites.
- Preference cookies: Remember your settings such as language, region, and currency preferences.
- Marketing cookies: Used with your consent to deliver relevant advertisements and measure advertising effectiveness.
You can manage your cookie preferences through your browser settings or by using the cookie consent banner displayed on your first visit.
4. Third-Party Services
We share information with the following categories of third-party service providers:
- Payment processors (Stripe, PayPal) to securely process transactions
- Shipping carriers (DHL, FedEx, Royal Mail) to deliver your orders
- Email service providers to send transactional and marketing emails
- Analytics providers to help us understand website usage patterns
- Cloud infrastructure providers to host our website and store data securely
These providers are contractually obligated to protect your data and may only use it for the purposes we specify. We do not sell your personal information to third parties.
5. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including:
- Account data: Retained for the duration of your account. Upon account deletion, personal data is removed within 30 days, except where retention is required by law.
- Order data: Retained for 7 years from the date of purchase to comply with tax and accounting regulations.
- Marketing data: Retained until you withdraw consent or unsubscribe, after which we will cease marketing communications within 48 hours.
- Analytics data: Anonymised and aggregated data may be retained indefinitely for trend analysis.
6. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
Under the EU General Data Protection Regulation (GDPR)
- Right of access to your personal data
- Right to rectification of inaccurate or incomplete data
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority
Under the California Consumer Privacy Act (CCPA)
- Right to know what personal information is collected about you
- Right to request deletion of your personal information
- Right to opt out of the sale of your personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days, as required by applicable law.
7. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction.
When we transfer data internationally, we implement appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission, adequacy decisions, and binding corporate rules where applicable.
Our primary data processing occurs in the United Kingdom and the European Economic Area. Data processed in the United States is protected under frameworks recognised by relevant data protection authorities.
8. Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption, secure data centres, access controls, regular security audits, and employee training.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:
Freshly Beans Ltd — Data Protection Officer
47 Dean Street, London W1D 5BE, United Kingdom
Email: [email protected]
Phone: +44 20 7123 4567
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom or the relevant supervisory authority in your country of residence.